Filipino girl groups are dominating Facebook early this year, drawing hundreds of thousands of likes, shares, and comments as fans reacted to concerts, announcements, and celebrity updates. A social media scan by Capstone-Intel Corporation covering January 1 to 9, 2026 identified Sexbomb, BINI, and G22 as the top performers in terms of online engagement among Filipino girl groups. Leading the list was Sexbomb, which recorded 128,438 engagements. Online interest surged following Rochelle Pangilinan’s Facebook post teasing the group’s reunion concert series “Get, Get, Aw!”, which referred to fans as “para sa mga pinalaki ng Sexbomb.” The post fueled widespread sharing and nostalgia-driven reactions. Sexbomb’s reunion concerts began on December 4, 2025 at the Smart Araneta Coliseum and December 9 at the SM Mall of Asia Arena, with additional shows added due to demand, including the February 6 “rAWnd 3: The Finale” and a February 7 “rAWnd 4.” Fans actively shared videos, reels, and photos, while entertainment pages further amplified the conversation. BINI followed closely with 117,852 engagements, driven by a combination of milestone announcements, official updates, and fan discussions. One of the most interacted posts was a statement by member Jhoanna addressing dating speculation, which sparked widespread online discussion. Continued engagement was sustained by New Year greetings, music-related content, and high-profile brand collaborations, including campaigns with Jollibee. Meanwhile, G22 logged 13,650 engagements, largely fueled by clips from their New Year’s Eve performances. Widely shared short-form videos highlighted the group’s high-energy choreography and strong stage presence, helping them stand out during the holiday entertainment season. Lifestyle-oriented groups Katseye and KAIA generated more modest but notable engagement, with 5,301 and 1,200 engagements, respectively. KAIA, a Pinoy-pop girl group known for upbeat pop and dance tracks, continued to build a young fanbase through music updates and personality-driven posts. On one hand, Katseye, a Los Angeles-based global girl group formed through the HYBE/Geffen reality show The Debut: Dream Academy, drew attention from Filipino audiences due to its international reach. Interest from local fans was fueled by the presence of leader Sophia Laforteza, a Filipina, which sparked online support and national pride. “Engagement is driven not just by music, but by personalities, nostalgia, and event moments that fans want to share,” said Capstone-Intel. “For many Filipinos, these groups are more than entertainers; they are cultural touchstones that spark community, conversation, and pride online.” Capstone-Intel’s Social Listening service provide real-time awareness of online conversations and media narratives for proactive communication and decision-making.

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With 2025 now behind us, Filipinos turned to Facebook to share, react to, and debate the events that defined the year. From natural disasters and political controversies to reality TV highlights and everyday life, the platform captured both tragedy and triumph, worry and celebration. Data from Capstone-Intel Corporation, generated January 5–6, 2026, reflects Facebook activity from 2025, shows the top 10 topics that drew the most engagement nationwide. Leading the list was Cebu, with over 47 million interactions. The province endured earthquakes, Typhoon Tino, floods, and landslides, and social media captured both tragedy and heroism. Posts highlighted dramatic rescues and damaged homes. Nurses, teenagers, and ordinary residents emerged as local heroes. Top news from DYHP RMN Cebu, featuring the rescue of Eimeilee Maningo’s pet dogs from a burning building in Mandaue, garnered 151,679.4 interactions. Kapuso Mo Jessica Soho segments on Cebu and Danao families coping with trauma and loss also received strong social media engagement. Holiday celebrations followed closely, with nearly 42 million engagements. From the start of the “Ber months” to Noche Buena, timelines were filled with festive photos and holiday cheer. It’s Showtime and mainstream outlets cueing the start of Ber months and bringing out Jose Mari Chan content generated 128,391.4 engagements. At the same time, posts reflected anxieties over rising prices, disaster threats, and broader uncertainty, showing how celebration and concern often coexist in Filipino life.  Politics also captured massive attention, with former President Rodrigo Duterte’s ICC case discussion drawing over 31 million interactions. Coverage tracked legal updates, family posts, and reactions from supporters and critics. The case dominated online debate and polarized audiences across the country. High-engagement legal FAQ post by Atty. Dean Ralph Sarmiento, detailing jurisdictional issues and possible outcomes of Duterte’s ICC case quickly earned over 180,875.6 interactions. Social accountability emerged as another hot topic. Alleged project irregularities at the DPWH went viral, generating more than 27 million interactions. Senate hearings, protests, and citizen posts amplified calls for transparency and anti-corruption measures, reflecting the public’s demand for accountability. High-traction posts from GMA News, News5, and ABS-CBN summarizing testimonies and naming alleged conspirators in ghost or overpriced flood-control projects. An emotional reaction from Sarah Discaya as charges were read in court over flood-control projects, covered by GMA, garnered 174,156.6 engagements. Natural disasters beyond Cebu continued to dominate social media, generating over 20 million interactions. PHIVOLCS advisories, news updates, and citizen videos tracked earthquake epicenters and damage. Posts often combined warnings with prayers, blending information with solidarity. High-engagement advisories from PHIVOLCS-DOST under the #EarthquakePH tag, detailing major seismic events such as the Magnitude 7.6 Davao Oriental earthquake, earned 169,587.3 interactions. Daily life also captured attention. Traffic and transportation issues garnered more than 17 million interactions, with viral posts highlighting low-wage vendors, debates over LTO and DOTr e-bike bans, and questions about fairness and safety. Bridges and roads affected by earthquakes became symbols of the everyday challenges Filipinos face. A viral post by Prince Umpad highlighting vendors’ struggles amid systemic corruption earned 103,812.8 interactions. Coverage by NewsWatch Plus focused on calls for equal pay and critiques of fragmented wage systems, while LTO advisories on e-bike/e-trike restrictions, digital license delivery, and enforcement incidents drew strong commuter reactions. Entertainment continued to dominate timelines. Pinoy Big Brother: Celebrity Collab earned over 15 million interactions, fueled by the crowning of duo BreKa and Michelle Dee’s viral advice: “Do what is best for you, independent of what people think.” Clips, farewell moments, and influencer reactions kept fans engaged throughout the year. · Pinoy Big Brother’s official accounts led the dataset with winner announcements and final-night content, generating 355,082.6 interactions. Viral reposts of Michelle Dee’s advice sparked broader discussions on self-worth and career choices, amplified by influencers like Ivana Alawi. Faith remained a steady presence, with posts about Jesus Christ generating over 11 million interactions. Prayers, novenas, and reflections during Holy Week, Simbang Gabi, and other crises tied spiritual devotion to daily struggles, offering comfort and solidarity to many Filipinos.High-engagement prayer posts from devotional pages such as 100% Katolikong Pinoy!, HugotSeminarista, and Loving Jesus Divine Mercy earned 70,583.4 interactions, while ABS-CBN and other outlets covered large Holy Week and Easter masses in major parishes and pilgrimage sites. P-pop girl group BINI also captured 11 million engagements. Dance challenges, behind-the-scenes clips, and festival performances made them a constant presence online, fueled by active and enthusiastic fans.BINI’s official account led engagement with performance clips, dance challenges, and festival appearances. Trend-driven reels (#BINI_Bikini, #BINI_FLAMES, #BoomerangTrend) were widely repurposed by fans. Coverage by ABS-CBN and Star Magic reinforced BINI’s status as the flagship P-pop act of the year, generating 58,333.5 engagements. Rounding out the list, basketball drew nearly 6 million interactions. Timelines featured NBA highlights, Filipino-American prospects, Kobe Bryant tributes, and the inspiring story of one-armed player Hansel Emmanuel, blending sports fandom with heartfelt storytelling. Full Court’s high-engagement posts on Hansel Emmanuel’s signing and a Filipina contractor’s earnings compared to LeBron’s career income earned 62,832.7 interactions. Tribute posts from GMA and others marking five years since Kobe and Gianna Bryant’s death, along with NBA Philippines and partner pages sharing daily highlight reels, memes, and fan-interaction content, also drove strong engagement. “Our analysis of Facebook in 2025 shows it was more than a platform for news or entertainment,” said Capstone-Intel Corporation. “The way users reacted to disasters, politics, and everyday life reflects public engagement and concern. In this sense, social media serves as a gauge of democratic health, showing how citizens follow, discuss, and respond to the issues that shape their lives.” Capstone-Intel’s Social Listening service provide real-time awareness of online conversations and media narratives for proactive communication and decision-making. This service features: Want to know what Filipinos talked about most on Facebook in November 2025? Click here to read more

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In November, Filipinos flocked to Facebook to discuss everything from storms and pageants to politics and holiday plans. This report, based on a scan of the top keywords conducted by research firm Capstone-Intel Corporation using Facebook social listening tools, analyzed data from publicly available pages collected between December 1 and 3. The top 10 topics reveal a mix of concern, pride, and humor. Top 10 most talked-about topics: 1. Typhoon — 12.5M engagements Posts about storm alerts, rescues, and human stories got the most reactions. People showed empathy with LIKE, LOVE, and SAD reactions, proving Facebook is a lifeline during disasters. 2. Cebu — 9M engagements Stories from Cebu, including community news, mental health reminders, and rescued animals, drew attention and emotional responses nationwide. 3. Love — 6.3M engagements Feel-good posts, celebrity jokes, family stories, and “kilig” moments got the most LOVE reactions. Love posts remain a favorite among Filipinos. 4. Duterte — 4.6M engagements Political posts, satire, and debates about the Duterte family were popular. Most people reacted with HAHA, showing they enjoy humor in politics. 5. Bongbong Marcos — 4.3M engagements Posts about the President, especially on flood-control issues, got a mix of jokes, criticism, and debate. HAHA reactions were dominant. 6. Miss Universe — 4.1M engagements The pageant sparked national pride. Posts supporting the Philippine contestant and backstage content kept people engaged. 7. Flood Control — 4.06M engagements Posts about floods and infrastructure issues drew attention. Memes and sarcastic comments dominated reactions. 8. Zaldy Co — 4.03M engagements Discussions on the congressman’s alleged role in flood issues got strong traction, mostly through humorous reactions. 9. Martin Romualdez — 1M engagements Crime reports and governance news involving the House Speaker were widely shared, often with ironic or funny reactions. 10. Noche Buena — 1.7M engagements Posts about whether P500 is enough for a holiday meal got lots of laughs, showing humor about rising food prices. According to Dr. Guido David, chief data scientist of Capstone-Intel, what this tells us about Filipinos netizens is that empathy, humor, and pride drive engagement online. “For Duterte, Marcos, Zaldy Co, flood control, and even Noche Buena prices, HAHA reacts consistently topped the charts. Filipinos may take the issues seriously—but they express their feelings through memes, sarcasm, and witty commentary,” said David. This, he added, shows how Filipinos stay informed, connected, and entertained while navigating crisis, politics, and everyday challenges. Capstone-Intel’s Social Listening service provide real-time awareness of online conversations and media narratives for proactive communication and decision-making.

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