Key officials from the Commission on Election (Comelec), National Citizen’s Movement for Free Elections (Namfrel) along with digital experts and campaign stakeholders will discuss ways to protect Filipino voters, political candidates against the use of AI, deep fakes and other forms of misinformation in the 2025 elections at the three-day National Election Game Changer Summit to be held from 25 to 27 November 2024 at the Marquis Events Hall in BGC Taguig City. Research firm-Capstone Intel Corporation is hosting the event that provides a platform for discussion on how public and election stakeholders can increase knowledge and awareness on digital innovations, focused on the threats and challenges of cybersecurity. Comelec commissioner Nelson Celis will speak on the new Comelec rules on Regulating the Use of AI in 2025 polls campaign, while Mr. Angel S. Averia, Jr., National Chairperson of NAMFREL will serve as one of panel of reactors. At the same time, Comelec commissioner Atty. Rey Bulay will speak on the New Election Landscape in 2025, while cybersecurity experts from US, Singapore and the Philippines, as well as veteran election campaign strategists will deliver insights on innovative digital and face to face campaign strategies in winning elections. The event also highlights the launching of the fifth edition of the book: “Winning Strategies for an A.I.-Interconnected Electorate: Campaign Management for Politics and Social Change,” a step-by-step strategy for political and social change, blending traditional campaigning methods with AI technologies. The book is authored by Capstone Intel Corp. founding CEO Mr. Eero Rosini Brillantes who succumbed to a lingering illness in April 1, 2024, and his wife Geraldine Torres-Brillantes, who is the Chief Operating Officer of the company. Atty. Nicasio Conti, CEO of Capstone Intel Corp. said the three-day event aims to increase knowledge and awareness on the intersectional benefits of digital innovations and time-tested face traditional campaign strategies for the election campaign stakeholders particularly candidates and campaign managers. It also provides a platform for discussion on how to operationalize core elements of campaign, including ways to ensure digital and physical safety of political candidates and campaign stakeholders, said Conti. Dr. Guido David, Chief Data Scientist of Capstone-Intel Corp. said the rapid advancement of AI technology will play an important role in data-driven election campaign strategies. “While AI can be used to amplify candidates’ advocacy messages to improve people’s lives, the AI technology can also be used to spread false content or deep fakes to depict candidates doing and saying things to mislead the public,” said David.

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Privacy Concerns and Data Protection in Campaigns: What You Need to Know In today’s digital world, protecting personal data is more important than ever, especially in political campaigns. The recent proposal by the Commission on Elections (Comelec) to display voter photos publicly for the 2025 elections has raised significant privacy concerns. Here’s a look at the current data privacy landscape and its implications. The Data Privacy Act The Data Privacy Act of 2012 (Republic Act No. 10173) has been a crucial safeguard for personal information in the Philippines since September 8, 2012. It established the National Privacy Commission (NPC) to enforce data protection and ensure our data is handled responsibly. Key aspects include: Your Privacy Rights: Control over how your data is used. NPC’s Role: Monitoring compliance and providing guidance. Penalties: Consequences for those who mishandle data. The Comelec Proposal: A Privacy Balancing Act The NPC has expressed concerns over Comelec’s plan to display voter photos outside polling stations for the 2025 elections. They’ve stressed the need for: Justified Use: Ensuring that displaying photos is necessary and not excessive. Strong Security: Implementing robust measures to protect voter data. This issue highlights the need to balance transparency with privacy. Why It Matters Understanding how our data is used and protected is crucial. Here’s why: Transparency: We should know how our data is handled. Consent: Our agreement is required for data use. Security: Strong protections are necessary to prevent misuse. By staying informed, we can better protect our data and ensure it’s used responsibly in all contexts, including elections. By: Althea Nuestro   INFO SOURCE: https://www.dataguidance.com/notes/philippines-data-protection-overview NEWS SOURCE: https://www.gmanetwork.com/news/topstories/nation/910864/comelec-urged-to-ensure-data-protection-on-proposed-photos-in-voters-list/story/

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Are the noises of information overload drowning out your campaign messages? In today’s era, facts alone don’t capture attention. The secret to winning hearts, minds, and votes is through storytelling that engages the emotions.  Did you know people are 22 times more likely to remember information when presented as a story rather than dry data? Narratives ignite the brain, making information not just memorable but actionable. Emotionally compelling stories drive people to act—55% more likely, in fact! As we reflect on recent incidents, such as the attempted assassination of former President Donald Trump, the significance of a compelling campaign narrative becomes even more apparent. Trump’s decision to frame the assassination attempt as a symbol of his resilience and faith was no accident. It was a carefully crafted narrative designed to resonate with his supporters’ values of strength, defiance, and belief in a higher power. But what makes a good campaign narrative? It’s all about connecting! Short-form videos, Instagram Stories, TikToks— this is micro-storytelling at its finest, capturing attention within seconds. Want to really stand out? Know the Power of Narrative in a Crisis. Trump’s story taps into a key truth of modern campaign strategy: it’s not the facts, but the emotional connections that endure. Know Your Audience. Tailor narrative to the audience’s values, fears, and aspirations. Create a Story Arc. A compelling narrative has a beginning, middle, and end. Introduce tension (the crisis), build to a climax (the confrontation with danger), and resolve with strength (Trump’s survival and continuation) Engage in Digital Audience. Ensure that the story is unified across all platforms—FB, IG, Twitter, etc.—allowing for instant, direct communications with millions of followers. Digital storytelling is evolving, but the heart of it remains the same—tug at emotions, create memories, and drive engagement.  Are your campaign narratives ready for the challenge? A successful campaign narrative is not only about telling a story–it’s about telling the right story at the right time.  By: Althea Nuestro INFO SOURCE: https://www.xerago.com/insights/compelling-narratives-campaigns NEWS SOURCE: https://www.cbsnews.com/news/timeline-trump-rally-shooting/ SOURCE: CBS NEWS

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