Public opinion is significantly shaped by the online political environment. Considering the fact that it holds a bad ordeal and is vulnerable to reputational risks, with the platform acting as a policy promotion and constituent engagement for politicians. Smear campaigns are also referred to as ‘asymmetric attacks’. Which, in theory, targets anyone. Most of the time, powerful people initiate the first attack; on the other hand, governing bodies with state media outlets under their control are also said to use this tactic to target other groups. Flashback to a year ago, the head of Department of Transportation Jaime Jimenez Bautista has already been the target of slander and intrigues while rivals competed for the highly sought-after seat. Unluckily, the attacks continued– focusing on claims of corruption in specific agencies. All of these illicit acts were meant to prevent Secretary Bautista from carrying out his duties, which included eradicating the rooted interest in numerous schemes aimed at making money in the various transportation department agencies. In his 16 months in office, Secretary Bautista has come across significant resistance to his initiatives to reduce the costs of the long-delayed supply of IDs and LTO license plates. In the same way, individuals who wish to profit more from government assets while keeping the government’s lease and rental rates extremely low are hindering his efforts to correct the restrictive lease terms for the airport hangars, concession areas, and properties. However, managing these smear campaigns could be quite the hassle. And as a result, here are the 4 effective methods to seal the smear: Determine which is Constructive and Destructive Don’t Give Into Their Deception Choose your Battles Wisely Limit Unnecessary Communication   PHOTO COURTESY: Shopify INFO SOURCE: https://www.shopify.com/ph/blog/campaign-management-software https://topicseed.com/guides/online-reputation-management-for-politicians NEWS SOURCE: https://www.philstar.com/business/2023/10/13/2303235/smear-campaign

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KNOW SAFETY, NO PAIN. NO SAFETY, KNOW PAIN Summer weather in the Philippines is no joke, ask anybody during the time of the year where the heatwaves keep rising, the classes get suspended and some are even forced to work from home. Not only that, but people are also experiencing dizziness, heatstroke, hyperthermia, dehydration, and fainting due to the extreme heat. Meanwhile, at the peak of the political campaign and election last 2022, there surely are a lot of reported cases wherein people are taken to the hospital for health related issues. With COVID-19 still prevalent at that time, safety measures are crucial. Here are some tips for candidates about health management during intensive campaigns period for the upcoming 2025 national elections: Avoid prolonged physical contact (such as handshakes, hugs, kisses), not only that it is humid but considered safer for less transmission of communicable diseases. Distribute food and drinks to remain hydrated. Fans, electric mini portable fans and umbrellas are encouraged. As much as possible, avoid prolonged sun exposure. Set up first aid help desks and isolation areas at the polling precincts with adequate personnels and equipment, and a vehicle in case of emergencies. Continuous monitoring of any campaign and election-related activities for a quick response on any untoward accidents that may occur. Get adequate rest. If a body is well-rested, it heals and recovers much faster. Campaign organizing requires a lot of hard work just as much as the job at the seat, that is why ensure that the voters and the general public will vote in a safe, and confident environment. Observe all health protocols and above else keep yourself out of harm’s way all the time, nobody wants to get sick in these trying times. Should you feel unwell during the election campaign and the day of election itself, best to isolate yourself and adhere to the health protocols of your precinct. By: Janha Tolentino References: https://www.gmanetwork.com/news/topstories/nation/821024/the-do-s-and-don-ts-during-campaign-season-amid-the-pandemic/story/ DOH-7 reminds voters on health protocols, heat precaution for Election Day https://monitoring-dashboard.ndrrmc.gov.ph/exports/situation_actions/situational-report-for-2022-national-and-local-elections

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We live in a world of information overload. A plethora of information competes for our attention in the media landscape, including press releases, blog entries, social media updates, and news alerts. Now that we live in an information society work and personal life have become more digitally connected — providing numerous sources of information being easily obtainable. We also have quick access to a wide range of information and can actively search for it, and even unconsciously take in a lot of messages and information. Also, giving importance with regards to the impact of email on our daily activities— the need to go through the piles of paper and emails is already quite the workload. But it is at this point where the problem of information overload arises. Questioning the Internet being the one to take the blame— also print, film, optical, magnetic, and digital media are only a few of the known sources of information overload. And there is an overwhelming amount of information available, but evaluating its quality is challenging since the yearly output of print, film, optical, and magnetic content in the world requires 1.5 billion gigabytes of storage. As a result, information overload has become a general issue. For reference, the following accurately depicts how frequently an average person uses the internet: An average person gets between 100 and 120 emails per day. Every month, an average person switches between seven different social media platforms. An average person typically views 10,000 advertisements every day. An average person normally texts 72 times a day. 150 times a day on average, millennials take up their smartphones. Plus, based on the definition of strategic communication, it is about the “Intentional communication that advances an organization’s goals and is specifically aligned with the mission and vision.” And when it comes to the goal? It means to communicate deliberately in order to engage our audience. How do we do this? Before connecting with your audience, both offline and online, you might want to consider the following five strategic steps: Recognize your target audience Recognize the communication styles of your audience. Recognize the learning methods that your target audience prefers. Recognize that consistency matters Recognize that systems may influence your outcomes. More than ever, effective communication remains crucial in the hyperconnected world. Delivering a message is not enough; you also need to strategically create and market it to connect, inspire, and influence your target audience. To sum up, in the digital era, strategic communication is an effective tool that can propel business success. With the potential of strategic communication to engage, inspire, and influence your target audience may be completely realized by understanding your audience, creating captivating narratives, utilizing social media, and handling crises appropriately. By: Pauline Anacay PHOTO COURTESY: LinkedIn Source links: INFO SOURCE: ncbi.nlm.nih.gov worshipfacility.com www.worshipfacility.com

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