The Solution Evolution Navigating the realm of social media and using it as an advertising platform for political campaigns is gaining popularity. Not to mention the rationality and efficiency of delivering a message to potential voters when carrying out an advertising campaign. Proper management of campaigns that have far-reaching political advertisements are a fruit of a proper management of promotions, improper handling could potentially lead to a less effective exchange of information between the public voters and political figures. Moreover, a non-skippable ad campaign without a doubt stems from a well-planned procedure such as advocating for publicity, establishing credibility, sparking interest, and redirecting readers to other content and commercial choices. Resulting to paid facebook advertisements being regarded as an effective social media strategy, as a lot of other organizations utilizes it. Blast from the past, according to a study, based on data gathered through October 2021, YouTube channels associated with or owned by Ferdinand “Bongbong” Marcos, a presidential candidate at the time, are becoming more active in the discourse around the previous 2022 elections. Hence, the discovery of news media—along with politicians and government agencies—remains the most popular and recognized actor, followed by YouTube channels that are regarded as “news and politics.” Tiktok, on the other hand, restricts the use of political content in advertisements in any way, including those from political groups and non-political advertisers who intend to express their political opinions. On top of that, TikTok users are allowed to share political content voluntarily as long as it complies with its Community Guidelines– though TikTok does not permit political content to be featured in advertisements. Regardless of the limitations imposed by the platform, to a certain extent. It does not, figuratively, restrict the information dissemination. Certain limitations only apply to the platform’s algorithm, and each one offers the audience with its own kind of promotion. By: Pauline Anacay INFO SOURCE: https://halalan.up.edu.ph/civil-society-movements-as-anti-political-dynasty-champions-an-analysis/ NEWS SOURCE: https://www.rappler.com/philippines/elections/study-says-bongbong-marcos-networks-gain-influence-youtube-election-discourse/

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STRATEGIZE! CONCEPTUALIZE! Balancing digital and physical is essential for businesses aiming to maximize their reach and engagement for both online and offline channels. This integrated approach allows brands to connect with diverse audiences, ensuring that each touchpoint is optimized for different consumer behaviors and preferences. To ensure your campaigns are hitting the mark as effectively as possible, here are the things you must consider: Strategic Oversight on Traditional and Digital Campaigns Advertisers can increase their return on investment and make sure their messages are effectively reaching their intended audience by concentrating on critical oversight and optimization areas. It will take a multifaceted approach to accomplish this. This starts with a careful review of financial reconciliations and contractual obligations. Advertisers can find inefficiencies in spending and discrepancies in delivery by carefully comparing agency commitments to delivery. Understanding Audience Behavior Segmenting Audiences: brands need to understand where their target audience spends. While younger, tech-savvy customers may prefer digital campaigns, older or local audiences might engage more with physical ads. Data-Driven Insights: use digital data to inform physical campaigns (social media interactions, website analytics, email open rates). Leveraging physical experiences in digital spaces Interactive Installations: brands can create physical experiences that are designed to be shared on digital platforms, such as photo booths, murals, or branded spaces that encourage social media sharing. Event-Based Campaigns: Hosting live events, trade shows, or pop-ups can offer personal experiences that are amplified through live streaming, hashtags, and social media posts to reach a broader audience. Integrated Campaigns Omnichannel Marketing: Integrating both online and offline marketing efforts allows a seamless transition between the two worlds. Includes online-to-offline strategies, such as online promotions that encourage in-store visits. Cross-Promotions: physical campaigns can drive traffic to digital platforms, while digital marketing efforts can promote offline events like product launches, pop-up stores, or trade shows. Measuring Success across Both Channels Use digital tools to track the performance of physical campaigns. QR codes, custom URLs, and social media check-ins provide measurable data on offline activities. The key to successfully balancing digital and physical strategies is ensuring that they work in harmony, providing a seamless and engaging experience for customers, no matter where they encounter the brand. By: Lloyd Alexis Muldong

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Harnessing the Power of Data Ever wondered how content creators utilizes social media as an effective tool to promote, educate or even entertainment. Their engagement skyrocket in such an amount and have you ever stopped and wondered how and why that is? There is a scientific explanation for that and it’s the help of social media analytics. Social media platforms such as Facebook, LinkedIn, and Twitter (now X) to name a few. This is an important tool for businesses that could be utilized for campaign elections to track and measure the success of the campaigns. By analyzing the data from various social media platforms, you can gain valuable insights to your audience engagement, reach and overall performance. Here is where you can gain valuable insights into your campaign performance and make data-driven decisions to improve your efforts and strategies. Here’s a guide to help you know the basic key metrics and strategies you can try: Engagement Metrics Likes, Comments, Shares- this measures user interaction and interest on your content. Click-Through Rate (CTR)- this metric measures who click on a link/hyperlinks in your posts. Mentions- number of times your brand or campaign is mentioned by users. Replies- number of times you respond to comments or messages. Reach Metrics Impressions- number of times your content appeared in users’ feeds. Organic Reach- number of potential customers who contacted your business through social media. Paid Reach- number of people who saw your content through paid advertising. Campaign-Specific Metrics Custom Tracking- uses UTM (Urchin Tracking Module) to track the performance of specific links or CTA’S (Call-To-Action). A/B Testing- comparing performances of two versions of content to gauge what is more appealing to users. Sentiment Analysis- this is to analyze the sentiment of comments and mentions to determine audience opinions. Tips for Effective Campaign Measures Set Goals- establish what you want to achieve with your campaign before trying to measure your content. Track Key Metrics- focus on the metrics that are consistent with your set goals. Benchmark- compare your current and previous performances to industry benchmarks. Analyze and Adjust to your liking- regularly review and check your data so you can make alterations to your campaign as needed. As the world of social media revolves around the majority of people today, you can’t deny that social media analytics can deepen our understanding and go a long way to have a successful campaign influence. By: Janha Tolentino References: ibm.com sproutsocial.com techtarget.com

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