Research firm Capstone-Intel Corporation said government and private sector support to P-pop groups such as BINI and SB-19 can create jobs and harness the potential of the country’s creative industry. “The growing number of followers of P-pop groups such as BINI and SB-19 unlocks the potential of the creative sector, which is now a source of multi-million dollar revenues in countries such as South Korea, Japan and other countries,” said Ella Kristina Coronel, research director of Capstone-Intel Corporation. The firm conducted a year-on-year sentiment analysis of the top five P-pop groups, with BINI ranking the highest with more than six million engagement score based on the year-on-year sentiment analysis along with BGYO, SB19, VXON, and G22. The scan of available 15,691 Facebook posts about BINI gained a total of 35.2 million reactions, of which 80 percent were “love.” These posts generated 754,634 comments, 2,578,833 shares, resulting in an engagement score of 6,182,904.0. Coronel said the strong social media presence and positive sentiment on P-pop groups from Filipinos online is promising not only for the entertainment but the entire creative industry. These include graphic design, film and video, crafts, fashion, TV and radio, advertising, literature, as well as music and performing arts. She said  the academe, fashion and talent schools can also benefit from the P-pop wave similar to those in Korea and Thailand. Coronel said most members of these P-pop groups went through long-term rigorous training and undergo constant engagement  with fans and the public. The post with the highest number of “love” reactions was about the graduation of BINI Colet and BINI Maloi Senior High School, garnering 323,424 “love” reactions and 42,347 “like” reactions. Also, a student from Technological University of the Philippines (TUP) Visayas created a short clip of BINI Maloi dancing was shared heavily by students to inspire them to pass while taking the final exam. From July 2, 2023, to July 2, 2024, Capstone-Intel Corporation analyzed social media data to understand how Filipino Facebook users perceive five popular P-Pop groups: BINI, BGYO, SB19, VXON, and G22, based on posts, reactions, comments, shares, and overall engagement. “Overall, Filipino Facebook users showed significant interest and positive sentiment towards these P-Pop groups, with BINI and SB19 receiving the most engagement,” said Coronel. “Love” reactions were the most common across all groups, indicating a strong fan base and favorable receptions, she said. Meanwhile, SB19 had 15,118 posts for the same period, which gathered 24.3 million reactions and a high engagement score of 3.9million, while VXON had 855 posts which generated 79,543 reactions and an engagement score of 18,713. Also, there were about 3,924 posts about BGYO which generated 1.2 reactions, and an engagement score of 257,208.  Lastly, there were 1,811 posts about G22, which generated 177,199 reactions and a total of 34,316 engagement score. Coronel cited a study by Deloitte, a global auditing firm which indicated that around 20 million jobs were generated by the sector in 2020 in six European economies-UK, France, Italy, Spain and Turkey; and three large economies in Asia Pacific- Japan- South Korea and Australia “The P-pop wave highly speaks of Filipino culture, thus, should be nurtured by the government and private sector through investments.” She added that the P-pop songs draw closer to the hearts of millions of Filipinos at home and those living and working abroad.”   ****   For more information and interview opportunities regarding surveys, you may contact Capstone-Intel’s Research and Publications Director, Ella Kristina Domingo-Coronel at 09565711298. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.

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The former Commissioner of the Presidential Anti-Graft Commission (PAGC) is seeking legislative measures to regulate advertisements on gambling, similar to the stringent controls on tobacco and smoking citing damaging impact of addiction to families and individuals. Atty. Nicasio Conti, former commissioner of PAGC, now the CEO of Capstone-Intel Corp. said there is a need to acknowledge the pervasive harm brought by gambling, thus, the need to prevent all its advertisements. “Just as we recognize the devastating health impacts of smoking and imposed strict advertising bans, we must do the same for gambling to protect our society, especially the most vulnerable,” said Atty. Conti in a press statement. He said gambling is parallel to smoking which is widely known for causing severe health problems such as cancer, heart disease, and respiratory issues. The addictive nature of nicotine leads to a high prevalence of smoking-related diseases, placing a significant burden on healthcare systems. Similarly, gambling leads to addiction that can devastate individuals and families. Gambling, he said is also linked to mental health issues such as depression, anxiety, and suicidal tendencies. He stressed that the economic losses on the two vices are similar. Smoking results in substantial healthcare costs on illnesses and loss of productivity, while gambling causes severe financial problems, including debt and bankruptcy. “The economic fallout extends to increased social services and law enforcement costs due to gambling-related crimes,” said Conti. The social consequences of smoking and gambling are severe. Second-hand smoke endangers non-smokers, while gambling erodes family stability, leading to breakdowns in relationships, neglect of responsibilities, and, in some cases, domestic violence. Atty. Conti emphasized the urgent need for comprehensive regulations on gambling advertisements to mitigate these harms. “Our society has rightly decided to limit the promotion of smoking to protect public health. We must now apply the same principles to gambling,” he stated. He said the government must call on the complete ban on all gambling advertisements and institute awareness campaigns on the risks of gambling. Furthermore, he emphasized the need for strict licensing requirements for gambling operators and rigorous monitoring and enforcement of advertising regulations. “The evidence is clear: gambling, like smoking, poses significant risks to our society,” Atty. Conti said. “By regulating gambling advertisements, we can take a critical step towards protecting our citizens, preserving family structures, and maintaining social order. It’s time for our lawmakers to act decisively and put the well-being of our people first.”     ****   For more information and interview opportunities regarding surveys, you may contact Capstone-Intel’s Research and Publications Director, Ella Kristina Domingo-Coronel at 09565711298. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.

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Research firm Capstone-Intel Corporation has raised concerns over the recent results of the Programme for International Student Assessment (PISA) test, which ranked Filipino students among the bottom five in creative thinking. The firm emphasized that these results should serve as a basis to improve the education system to ensure graduates are globally competitive. From June 18 to 25, Capstone-Intel conducted sentiment analysis on publicly available Facebook pages. The analysis revealed that the ‘Sad’ reaction dominated at 46.9%, followed by ‘Haha’ at 24.4% and ‘Like’ at 23.1%. The report covered up to two petabytes of available Facebook data. “These reactions from Filipinos on social media provide valuable insights into the public sentiment regarding the PISA test results in creative thinking,” said Ella Kristina Coronel, research director at Capstone-Intel Corporation. She added that developing creative thinking is now more complex due to massive digital acceleration, AI, and social media.   The PISA creative thinking test assessed the capacity of students from 81 countries to generate original and diverse ideas in simple imagination tasks or everyday problem-solving situations. Students from Singapore, Korea, Canada, Australia, New Zealand, Estonia, and Finland scored highest in creative thinking. Conversely, Albania, the Philippines, Uzbekistan, Morocco, and the Dominican Republic were the lowest-performing countries. Coronel noted that the Organisation for Economic Co-operation and Development (OECD) report, which includes these PISA results, dominated public discussions on Facebook with up to 104 daily posts during the analysis period. There were 359 posts on PISA, generating 32,232 comments, 50,127 shares, and a total of 128,514 reactions, resulting in an engagement score of 66,201.6. The OECD report highlighted that effective classroom pedagogies are critical for developing students’ creativity. Students who scored high in the PISA tests reported that their teachers encouraged them to come up with original answers and allowed them to express ideas in school. Additionally, active participation in school activities such as art, drama, creative writing, or programming classes at least once a week is associated with better performance in creative thinking. “We have to take the PISA results as one of the metrics in evaluating and elevating our standards because creativity cannot be replaced; it is innate among individuals,” Coronel said. She stressed that developing students’ creativity is a responsibility shared by parents, communities, and schools, adding: “It takes a village to raise a creative child.” The Programme for International Student Assessment (PISA) assesses the knowledge and skills of 15-year-old students in mathematics, reading, and science, exploring how well students can solve complex problems, think critically, and communicate effectively. The Philippines participated in PISA for the first time in 2018. By comparing results internationally, policymakers and educators in the Philippines can learn from other countries’ policies and practices. In the latest PISA test on creative thinking, only 3% of 15-year-old Filipino students matched the average creative thinking skills of students in top-ranked Singapore, highlighting significant deficiencies in the creative thinking abilities of Filipino students. From June 18 to 25, Capstone-Intel conducted a social media scan of publicly available Facebook pages, covering up to two petabytes of data. The analysis identified 359 posts on PISA with 32,232 comments, 50,127 shares, and a total of 128,514 reactions, yielding an engagement score of 66,201.6. The PISA topic received significant engagement on social media, with ‘Sad’ reactions leading at 46.9%, followed by ‘Haha’ at 24.4%, ‘Like’ at 23.1%, ‘Love’ at 4.3%, ‘Wow’ at 1.1%, and ‘Angry’ at 0.2%. These reactions provide valuable insights into public sentiment regarding PISA during that period. The highest ‘Sad’ count was from a post by Philstar.com, garnering 21,304 ‘Sad’ reactions with an engagement score of 27,145.9. The post highlighted that the Philippines ranked among the bottom four in the latest PISA test on creative thinking, with only 3% of 15-year-old Filipino students matching the average creative thinking skills of students in top-ranked Singapore. Between June 19 and June 22, 2024, the top five Facebook posts discussing the Philippines’ performance in the PISA creative thinking assessment attracted significant engagement. Philstar.com’s June 19, 2024, post had the highest engagement score of 27,145.9, highlighting the low percentage of Filipino students matching Singapore’s creative skills. Other notable posts included Rappler’s and GMA News’ reports, which also emphasized the deficiencies in Filipino students’ creative thinking abilities. The PISA assessment measures students’ capacity to generate, evaluate, and improve ideas in four areas: creative writing, visual expression, scientific problem-solving, and social problem-solving. This provides governments with data to help students and young people reach their full potential in our changing economies and societies. Based on the 2022 PISA results, the Philippines ranked sixth lowest among the 81 participating countries and economies, with Filipino learners continuing to lag in reading, math, and science.

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